“It makes them look guilty.”

A conspiracy theory surrounding J. Cole's 2013 hit “She Knows” went viral on TikTok after Sean “P. Diddy” Combs was arrested for sex crimes.

The theory is that J. Cole's song title is a subtle nod to Beyonce's last name, “Knowles,” and accuses the rapper of being involved in alleged crimes involving Diddy and Jay-Z.

After the arrest of Sean “P. Diddy” Combs for sex crimes on Sept. 16. A conspiracy theory about J. Cole’s 2013 hit song “She Knows” has been circulating online, particularly on TikTok.

The theory, which gained traction after Diddy's arrest, suggests that the song's title is a reference to Beyoncé's last name, “Knowles.”

According to the conspiracy, J. Cole is accused of being involved in alleged crimes allegedly committed by Diddy and Jay-Z.

Fans zeroed in on a specific part of the song, referencing the deaths of Aaliyah, Left Eye and Michael Jackson in the first bridge: “The only thing bad about a star is that it burns/Rest in peace to.” Aaliyah/Rest in.” Peace to Left Eye/Michael Jackson, see you/As soon as I die.

Some listeners are now interpreting this line as a cryptic suggestion that Beyoncé, Diddy and Jay-Z played a role in the untimely deaths of these legendary artists.

On September 29, DJ Akademiks reported on Theory went viral on TikTok.

Akademiks added, “This just makes them look guilty about whoever on their team approved this lmao,” further fueling the conspiracy.

Social media was quick to react, with one user commenting, “So they just confirmed it's true,” and another writing, “Oh no don't tell me they killed MJ now.” I don't think I'm ready for any of this yet.”

One user humorously said: “F***ing J Cole can't catch a break,” while others voiced their suspicions, with one saying: “It's getting creepy.”

In response, some netizens pointed out that the theory could be misleading and the unavailability of the video may have nothing to do with the conspiracy at all.

Some users noted that the removal of J. Cole's “She Knows” may instead be related to an ongoing legal dispute between YouTube and SESAC, a performance rights organization.

“That's not true, @youtubemusic failed to renew its license with SESAC and several artists' music was blocked in the US afaik,” another user explained. “You guys are stupid because this is a YouTube problem lol,” one commenter added, dismissing the conspiracy theory.

The DMCA (Digital Millennium Copyright Act) is a law that protects copyrighted content by preventing its distribution without the permission of the creator.

Although Roc Nation's alleged DMCA notice has not been officially confirmed, many have suspected that the issue may be related to YouTube's contract dispute with SESAC. A YouTube spokesperson clarified the situation, stating: “We have been negotiating in good faith with SESAC to extend our existing contract.”

Unfortunately, despite our best efforts, we were unable to reach a fair agreement before the deadline.”

As a result, SESAC-protected music, including tracks from artists such as Rihanna, Adele, Nicki Minaj, Ariana Grande, Jack Harlow and Bob Dylan, was unavailable to US viewers on YouTube.