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Opiniion CEO Justin Bingham dies after falling in Zion National Park

Opiniion CEO Justin Bingham dies after falling in Zion National Park


Justin Bingham, the CEO of software company Opiniion, died after falling 150 to 200 feet while canyoneering in Zion National Park in Utah.

A software company CEO who accidentally fell 150 to 200 feet to his death in Zion National Park in Utah has been identified as a canyoneer.

The man, identified as 40-year-old Justin Bingham, was canyoneering through Heaps Canyon with three others before he fell and was pronounced dead on Saturday, the National Park Service said. Bingham was CEO of the Lindon, Utah-based software company Opiniion.

“Justin was a visionary who believed in the power of true connections, both with our customers and within our team,” Opiniion said in a statement. “His commitment to building meaningful relationships left a lasting impression on all who had the privilege of knowing him. Justin’s adventurous spirit and dedication to living life to the fullest will be sorely missed.”

“If you spent any time with him, he was the eternal optimist,” Devin Shurtleff, the company’s co-founder and COO, is quoted as saying in the announcement. “Justin wasn’t just a leader here at Opiniion – he was a mentor,” a father and a friend to many of us. He believed that the relationships we build are what make this work meaningful, and he truly lived that every day.”

“We never doubted his love for us”

In an Instagram post shared by Opiniion, the company said Bingham “did what he loved this weekend” and called him “a friend, a mentor, an example of hard work (but most of all he was a family member”).

“Justin knew each of us by name and made it a point to greet each and every person when he came into the office,” the post continued. “We never doubted his love for us and those with whom he was associated. We will always remember his optimism, his kindness and the hard work that got Opiniion to where it is today.”

How did Justin Bingham die?

The Zion National Park Search and Rescue Team and the Washington County Sheriff's Office responded to Heaps Canyon and attempted to save Bingham's life.

According to the NPS, the Bingham was recovered by a Utah Department of Public Safety helicopter. It flew him to an area near Watchman Campground, where Hurricane Valley Fire and Rescue and Intermountain Life Flight continued to provide assistance, park officials said.

Attempts to save Bingham's life were unsuccessful.

“Our thoughts and deepest condolences are with the family and friends during this unimaginably difficult time,” Zion National Park Superintendent Jeff Bradybaugh said in a news release.

Two of the three remaining canyoneers were rescued by a DPS helicopter Sunday morning, according to park officials. The Zion Search and Rescue team helped the third canyoning hiker rappel down the canyon, and the person safely reached the bottom at 2 p.m. that day.

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