Keon Coleman went without a catch in the Bills' half against the Jets

Keon Coleman, a rookie receiver for the Buffalo Bills, was active but had no catches or scores in the first half against the New York Jets. With starter James Cook out, the Bills relied heavily on their running game, which impacted the passing game led by quarterback Josh Allen. While fellow receivers Dalton Kincaid and Khalil Shakir found opportunities, Coleman remained conspicuously absent from the box despite being on the field for a number of snaps.

Through the numbers

• Keon Coleman played 23 snaps in the first half, compared to Mack Hollins' 29 snaps.
• The season prior to this game, Coleman averaged less than two catches per game and had just one reception on five targets the previous week against the Texans.

Yes but

Although Coleman appears to be a talented receiver, his inconsistent usage has raised concerns among fantasy owners wondering whether he can establish himself in the Bills' offense, which lacks a definitive No. 1 pass catcher.

state of affairs

• The Bills' offensive strategy relied heavily on their running game, largely due to injuries.
• Josh Allen's passing performance was limited, with just nine completions by halftime.

What's next?

Fantasy owners will be curious to see if the Bills' changing dynamic will create opportunities for Coleman in the second half, especially if they need to increase their passing attempts to maintain their lead.

Conclusion

Coleman's lack of targets desperately needs to be addressed so he can reach his potential. otherwise, he risks being distracted by a Bills offense still searching for consistency among its pass-catchers.