Heidi Klum, 51, and daughter Leni, 20, are under fire for “inappropriate” offensive photos

Heidi Klum She may have gone a step too far in her latest ad campaign featuring her and her daughter LeniThe 20-year-olds posed next to each other in lingerie for the brand Intimissimi.

The 50-year-old wore a matching maroon set for the occasion, while the younger model was dressed in black floral lace in a new photo from the Italian luxury brand, which described the new “strong, stylish collection” as a combination of “family, fashion and (and) femininity”.

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Leni also shared a few slides from her photoshoot on social media, leaving many unsettled by the intimate images.

“Very strange to do that to your mother,” one comment said, and another said, “That's kind of strange.”

“This feels really wrong…stop taking lingerie photos with your mom!!!” A third person wrote, adding that it was “creepy.”

Under another post from the brand, which shows Klum and her daughter joyfully filming each other with a vintage camera, someone else agreed that the whole thing was “really weird and inappropriate.”

“Mother and daughter filming each other in lingerie?!!!” they asked. “What is that????😳😳😳😳.”

However, many people also defended the couple, writing: “Two beautiful ladies! I can't imagine why anyone would criticize this. People have been modeling underwear forever. ❤️🌻.”

It's not the first time the two have modeled together for the brand, but the intimate video, which many felt was shot between partners rather than parent and child, was “incredibly disturbing” in comparison fans.

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