The Hess truck is back and will cost three dollars more starting in 2024. Furthermore, he is 60 years old.

The annual fall presentation of the Hess truck has long served as a harbinger of the rush to come, marking the start of the holiday season for consumers.

This annual toy truck announcement joins other calendar milestones, like Mariah Carey's “Unfreeze” to announce “it's time” to dust off “All I Want for Christmas Is You” again .

But 2024 brings a milestone for Hess: the toy’s 60th anniversary.

Basking Ridge-based Hess Toy Truck announced its latest release Monday – the 2024 Hess Fire Truck with car and motorcycle.

The red trio costs $45.99 plus taxes (including batteries, free shipping), which is $3 more than the 2023 Hess truck.

The toy retailer says the 2024 truck is the “most feature-rich” Hess truck ever released, with 43 red, white and blue emergency lights that can be set to flash; four sound effects: “truck horn”, “traditional emergency siren”, “European emergency siren” and “engine (start/idle)”; and an illuminated commemorative “60” badge on the front grille and ramp doors.

A driver sits on the motorcycle and the car is a “fire engine”.

Hess has a long history with New Jersey.

Hess Corporation founder Leon Hess (who died in 1999) opened the first Hess gas station in Oakhurst, Ocean Township in 1960. Previously, his father, Mores, ran an oil delivery business in Asbury Park.

The first Hess toy truck, an oil tanker with hopper accessories, came onto the market in 1964.

While this toy was based on a real Hess tank trailer, the trucks appeared in later years in the form of space shuttles, fire engines, patrol cars, motorcycles, airplanes, hot rods, dragsters and more.

The 2023 Hess truck was a police truck and a patrol car.

While Hess toy trucks used to be sold at Hess gas stations, the gas stations have long since closed and been converted into other gas stations.

So the trucks are a relic of the company's gas station business, which was sold in 2014 to Marathon Petroleum, which turned them into Speedway stations (now owned by 7-Eleven).

The Christmas trucks can only be purchased online at hesstoytruck.com.