Jill Martin Partners with the NBA, WNBA and Fanatics to Raise Awareness of Testing After a Personal Battle with Breast Cancer – Fanatics Inc

In honor of Breast Cancer Awareness Month, Jill Martin, Lifestyle Contributor for NBC'S TODAYNew York Times bestselling author, entrepreneur and 12-time Emmy Award winner is using her influence in sports and fashion to raise awareness of early genetic testing for breast cancer after her own battle with the disease. Martin launches a unique collection of loungewear and outerwear products featuring pink NBA and WNBA logos.

By incorporating these logos into her best-selling new brand, By Jill Martin, Martin turns her popular fashion pieces into a canvas for advocacy, sparking conversations about early testing and preventive measures that have saved her own life. To cap the awareness campaign on October 1, the NBA and WNBA will support Martin and help turn the TODAY court pink by donating pink-branded Sherpas for all show attendees. All NBA and WNBA proceeds will be donated to the Basser Center for BRCA, the first center solely dedicated to the research, treatment and prevention of BRCA-related cancers.

The new collection features Martin's best-selling silhouettes and fabrications. The line includes fan favorites like their Sherpa loungers and hoodies, as well as their 10×10 foot family blankets and famous oversized animal friends. Products will be available on Jill Martin's official website (jillmartin.com), as well as at Fanatics, select Lids stores, select NBA team stores and Saks Fifth Avenue. Prices range from $89 to $200.

“We are incredibly grateful to Jill for sharing her story to raise awareness about the importance of knowing your family history and how genetic testing can help save lives,” said Dr. Susan Domchek, executive director of the Basser Center for BRCA. “This initiative will support our work to help those affected by BRCA gene mutations through treatment, awareness, prevention and research.”

The new initiative is deeply personal for Martin. Despite regular mammograms and sonograms that confirmed she was in good health, she was diagnosed with stage 2 breast cancer in July 2023 after genetic testing revealed she had breast cancer BRCA2 Gene mutation on the father's side. She then underwent a double mastectomy and grueling chemotherapy. She used her recovery time to focus on helping others overcome their own health challenges and developing the new loungewear collection to reach a wider audience to share her message.

“The past year was earth-shattering for me. “The support I received from the NBA and WNBA was overwhelming,” Martin said. “It’s a great honor to be able to use my platform to raise awareness about testing so other families don’t have to go through the same thing as mine.”

Innovative packaging

Working with Packaged, an innovator in AI-driven packaging experiences, Martin ensures every purchase is more than just a product – it's an unforgettable experience. Customers can expect beautifully designed packaging that goes beyond traditional expectations and features interactive elements that make the unboxing experience unforgettable. Martin promises to customize and individualize each customer’s experience.

Future ventures

Martin's vision goes beyond this collection. She remains focused on her recovery and helping others while continuing to grow her brand in sports organizations, colleges, the entertainment industry and Greek life. Additional upcoming collaborations include exclusive activations with the University of Michigan, Penn State University, New York Knicks, Miami Heat, Cleveland Cavaliers and New York Giants.