Bye Lunchables, hello Lunchly – Xavier Newswire

By Joe Reardon, Newswire Intern

The launch of Lunchables competitor Lunchly by YouTube trio MrBeast (Jimmy Donaldson), Logan Paul and KSI (Olajide Olatunji) has sparked an online debate after Minecraft YouTuber DanTDM (Daniel Middleton) criticized the three for eating junk food to apply to children.

Lunchly currently comes in three flavors: Turkey Stack 'ems, The Pizza and Fiesta Nachos. Each flavor comes with a bottle of Prime, a sports drink created by Paul and KSI, and a bar of MrBeast's Feastables chocolate.

The three YouTubers have already been criticized for promoting highly processed foods to impressionable young fans. However, the backlash escalated after DanTDM spoke out against Lunchly's launch in a post on X, asking: “What happened to YouTubers?”

“This is selling crap to kids who know nothing better than to trust the people who sell it to them,” DanTDM said on X.

Paul responded directly to DanTDM's post on

KSI also responded to DanTDM by posting images of DanTDM-branded Youtooz toys to portray the YouTuber as a hypocrite. On September 22, KSI posted a video on YouTube titled “EVERYBODY HATES US RIGHT NOW!” defending Lunchly and mocking criticism of the product. He argues that the backlash was motivated by widespread dislike of the YouTube trio.

Lunchly's advertising marketed it as a healthier alternative to Lunchables. There is a page on the Lunchly website that compares Lunchly's products to Lunchables' products. It is emphasized that Lunchly products contain fewer calories, less sugar and more electrolytes than Lunchables products.

Ideological disputes against MrBeast are not new. In 2023, YouTuber Jacksepticeye (Seán McLoughlin) criticized MrBeast for “ruining YouTube”, claiming that the video hosting site's culture is “more about views, money and popularity than fun”. If MrBeast had fun making these videos they would be longer. We would see the fun.”

At the time, Jacksepticeye's criticism proved controversial, as MrBeast had successfully built a reputation as a generous philanthropist and numerous fans were willing to defend him. However, MrBeast's reputation has plummeted in recent months after his former co-host Ava Kris Tyson was accused of sending inappropriate messages to minors and harassing young fans online.

Tyson has since retired from the station. MrBeast said he was “disgusted and disgusted” by her alleged behavior and had hired private investigators to investigate the allegations. MrBeast has since been named in an unrelated lawsuit that accuses the YouTuber of creating “unsafe” working conditions for his upcoming reality show Beast gamescreated in collaboration with Amazon MGM Studios.