How much is Dunkin's new Halloween Munchkin bucket?

Ranked as one of the top ten fast food brands in the country by Delish, Dunkin' (formerly known as Dunkin' Donuts) has become a destination for food and drink across the country.

Featured video

But recently the popular company has been receiving backlash online. One woman criticized the brand for eliminating a fan-favorite menu item. Another content creator, who is also a Dunkin' employee, revealed what happens when a customer asks for light ice cream.

And now another person has come forward to offer some insight into Dunkin'. Target a specific product that is generating a lot of buzz on social media. However, it may not be the attention the company is hoping for.

What happened at Dunkin'?

In a video posted on October 12th that has now reached over one million views, TikTok user (@4everurangel_) takes a behind-the-scenes look at Dunkin's new star menu item.

As an employee at one of the many locations, she shows off the containers being prepared for Dunkin's limited-edition Halloween buckets. The items are sold together with a 50-pack of spooky munchkins.

As can be seen in the clip, the employees receive the buckets without attached handles. Workers then have to connect the straps to the container to fill it for customers.

The Dunkin' employee also points out that the bucket item for her location sells for $14.99

“Stop these are so cute I’m so excited,” she captioned the post.

@4everurangel_ Stop these are so cute I'm so excited #Dunkindonuts #Dunkin #Halloween ♬ I think you should treat yourself – Luke Franchina

Viewers seem to like the idea of ​​the Halloween menu item. However, most people don't agree with it for one reason: the cost.

In the comments section, viewers shared their disappointment over the price of the Munchkin bucket.

“I would pay for this if it was just the jelly filled munchkins otherwise it's a no for that price,” one user shared.

“This is a good idea but I don't think I would pay $15 for it,” another commented.

“$15 for a bucket of donuts, yes I pass,” said a third.

Is Dunkin' getting more expensive?

It's no surprise that people complain about the cost of this Halloween treat. In fact, it has been reported that Dunkin' has increased its prices significantly in recent years.

Business Insider revealed in 2021 that the food brand increased the cost of its products by 8% in just one year alone.

In June 2024, Reuters spoke with a Dunkin' representative who told its loyal customers that the company would be making “modest coffee price increases” in the near future.

If consumers are only interested in purchasing the product for the carrier itself, the food company sells the bucket alone for $2, according to Taste of Home.

The Daily Dot reached out to Dunkin' via email and @4everurangel_ via TikTok DM and comment.

Internet culture is messy – but we'll break it down for you in a daily email. Sign up for the Daily Dot's web_crawlr newsletter Here. Get the best (and worst) of the internet delivered straight to your inbox.