Why J. Cole's “She Knows” is now tied to the P. Diddy controversy

The Diddy case is likely to remain in the headlines for quite some time. As is usually the case when a scandal of this magnitude involves so many celebrities. The rapper has been in prison since September 16th and the allegations against him are piling up.

Just this week, a legal team held a press conference and said they had received over 3,000 calls with information about Diddy's possible crimes. For now, they plan to file a joint lawsuit with 120 victims, including about 25 who were minors when they were allegedly abused by the rapper.

It seems that everything we've seen so far is just the tip of the iceberg, and as expected, social media is abuzz with reactions to this case. There's even a “scandal soundtrack” now – you've probably noticed J. Cole's “She Knows,” a 2013 track about infidelity that's been getting a lot of play lately. This includes Justin Bieber's song “Yummy,” which has resurfaced for the same reason.

@ly4ris yummy #justinbieber #bieberfever #viral #xyzbca #yummy ♬ She Knows – J. Cole

The She knows it Conspiracy theory

Why is this song suddenly appearing in so many videos about the case? It all started with a conspiracy theory that made the rounds on platforms like TikTok. Many people think “Knows” is actually a play on Beyoncé’s last name. Knowleswhich links her and her husband Jay-Z to Diddy's shady dealings.

Some believe that their frequent appearances at these parties, now coming to light, make it hard to believe that they did not know what was going on and directly linked the couple to the scandal. It's hard to ignore that the singer's follower count has dropped by millions since her arrest. And If you look at the comments on her posts, you'll keep seeing people writing “She knows.” suggesting she knew what was going on.

But that's not all. In part of the song's lyrics, J. Cole mentions the death of Aaliyah, Left Eye and Michael Jackson. Some people have used this to fuel conspiracy theories, suggesting that these names were chosen because of their alleged connection to Diddy, suggesting he may have been involved in her tragic death. Of course for now This is just speculation driven by everything that is going on.

Removed from YouTube

The conspiracy theory only gained momentum when “She Knows” has disappeared from YouTube in the US Many believed it was Roc Nation's attempt to stop fueling the rumors.

DJ Akademiks revealed that he was involved in the criminal scandal.

The DMCA is a law that protects copyrighted material and prevents it from being distributed without the permission of the creator. Supporters of Akademiks said that removing the song at this point only made Roc Nation appear even more suspicious.

ROC Nation has reportedly removed J Cole's “She Knows” song because it went viral and is accusing The Carters and Diddy of being behind Aaliyah, Lisa “Left Eye” and Michael Jackson's murder. 👀 pic.twitter.com/m4r4nGcFk2

— WRITE A RAP 🎤 | FAN account (@WriteARapSis) September 29, 2024

However, the takedown notice may not be an attempt to silence people, but rather an attempt to silence them in connection with a contract dispute between YouTube and SESACthe organization that manages performance rights for artists.

A YouTube spokesperson clarified the situation, saying, according to the Tribune: “We have been negotiating in good faith with SESAC to renew our existing agreement. Unfortunately, despite our best efforts, we were unable to reach a fair agreement before the agreement expired.”

Please use your brain, thank you pic.twitter.com/mc3RAWirtu

— Ryan (@365bitxhez) September 29, 2024

Whether it's due to a contractual issue or not, the reality is that this song has already become the unofficial soundtrack to the scandal and keeps popping up all over social media.

Original article in Spanish for LOS40 Spain.